Turn Slow Days into Growth Days - What Beauty Professionals Can Do During the Slow Season
With summer swiftly coming to a close and hurricane season upon us, we’re quickly entering the notorious
slow season.
That doesn’t have to be all negative, though.
Having some downtime can actually be a
good thing, as long as you’re utilizing your time correctly.
To make sure you’re getting the most out of your slow season, today, we’re highlighting the top six ways to turn slow days into growth days.
Ever heard the phrase “You’re on pause. They’re on play.” It’s not just something catchy that people say -
it’s true.
That said, instead of sitting around waiting for your next rush of clients, utilize your extra time to enhance your skills. Practice on mannequins or friends, watch some videos online to learn from the pros, or attend an event where you can discover new tricks of the trade. Take this downtime to practice the services you’d like clients to book more of and share on social media to get the word out. You’ll be filling your appointment book in no time with this method!
Finances aren’t exactly
fun, but they’re an essential part of being a successful beautypreneur.
If you’ve been holding off on going over your finances, you’re not alone. But that doesn’t mean you can get by with avoiding it forever.
Use this free time to take a thorough, in-depth look at your finances. Look over your income and expenses. Are there any areas where you can save? Take a peek at local beauty professionals offering the same or similar services. Are your prices comparable, or are you charging too much/too little? Make changes where necessary.
Getting tired of the same ole, same ole? Even if you’re enjoying all of your current techniques and offerings, there’s nothing wrong with learning new things.
It’s simple: new services equal more clients, and that can only mean one thing =
more money. Increase your revenue and expand your skill set by learning something new during your downtime.
Still using the same pictures on your website from four years ago?
Yeah, we thought so. We don’t blame you either. As a beautypreneur, you’ve got a
lot going on. Social media can easily fall by the wayside.
This is a rather big mistake when it comes to marketing.
Studies have shown that many Americans use social media to find small businesses and decide which company they’re going to utilize. If your social media isn’t up to par, you might get passed over.
Luckily, having a slow period gives you plenty of time and opportunity to update (and upgrade) your social media accounts. Upload some new content, connect with your followers, or completely revamp your
brand
- the possibilities are endless!
There’s
power in
networking, from learning new things to saving money and building an even
bigger client list. However, beauty professionals and salon suite owners may not always find the time to network the way they
should be.
This is another reason where down times can be
good times - you’ll have plenty of time to network with other beauty professionals, which can mean great things for your business in the long run. Get busy networking with salon suite professionals nearby or head to social media to connect with others!
Hurricane season typically means slow season. And while you’ll have plenty to do - i.e., learn a new skill, brush up on your current skills, or update your social media - you should also take the time to prepare for an emergency, such as a hurricane.
Here are a few steps to take to prepare:
- Designate a point of contact for emergencies
- Take photos and videos for insurance claims
- Back up your digital files
- Review your current insurance coverage
- Stock emergency supplies, such as battery-powered flashlights, a first aid kit, and a cell phone charger with a power bank
Make Your Slow Season Your Grow Season!
